We’ve found ourselves talking to a lot of mums recently – meaning women with young families at home. Listening to them reveals the surprising reasons that smartphones are crucial to them.
We spend so much time talking about the need to innovate in business that it seems like an uphill struggle – which puts barriers in the way of anyone trying to innovate. True innovation is quite different. Let me tell you three secrets.
Choosing the right font for your website can mean the difference between success and alienating your customers. If the text on Amazon was difficult to read, a user would have more difficulty finding and buying what they want.
* We also write books ourselves, see Simple and Usable, Communicating the User Experience and Smashing UX Design
