Customer centricity

Commissioned by Google

Our tools and research to help you become more customer-centric.

Our Customer Centricity Model

Our Customer Centricity Model was developed through our work with organisations like Nationwide. It has been adopted by Google to use across Europe.

Our Customer Centricity Study

We benchmarked over 110 organisations in our Customer Centricity Study. Find out what makes the high-performers special.

The Customer Centricity Model is perfect for providing personalised advice on delivering better experiences for customers.

It gives a thorough assessment of capability, yet it is simple enough that leaders can quickly see where they need to focus.

Noah Samuels VP EMEA Go To Market Operations, Google

Learn more about Customer centricity