Our thinking

Lifting the lid on how we help our clients innovate and evaluate the viability of new propositions, from the perspective of the people who will be using them.

Through our work helping a global health insurer to innovate their offering we’ve been looking at health technology and how this taps into the latest trends in insurance.

Mixed fortunes in our tests with Google’s Cloud Vision service suggest it’s still early days for image recognition tech

Five customer-centric trends that point to fundamental disruption in the insurance industry.

James and Emma feel it’s time for a bit of myth-busting to help you make sure user research happens on your own projects.

Think you know how to ask a question? It’s not as easy as you think. Here are 10 things you can do to make you better at interviewing.