How customer centric are you?

Benchmark your business in your market, and discover the benefits of becoming a customer centred organisation. Multiple choice questions, takes 30 minutes to complete Start the self-assessment

36% of Europe's top companies are highly customer centric.

Are you one of them?

What's in my assessment report?

One simple score.

Find out your level of customer centric maturity, from level 1 to 5. Use it as a basis for improvement.

How does it compare?

Benchmark your score against others in your industry and against others across sectors. Use this to drive a plan of action.

Detailed diagnosis.

Understand where your organisation is strongest and weakest in Governance, Process, People, Facilities, and Communication.

Actionable next steps.

We provide a report with personalised recommendations and simple next steps based on your maturity score.

Get to the next level

Your maturity score will galvanise support to put in place the changes needed to get to the next level.

Considering and involving customers in all key business decisions. Speedy to react to changing user needs and are famous for their customer proposition and experience.


Use customer insight to inform strategic direction. Customer experiences rank highly amongst competitors and updated to meet changing customer needs.


Some solid customer centered practices embeded in delivery processes. Products and services may be usable, but undifferentated within the market.


Use some customer centered techniques to solve particular problems. Engage in limited user research or A/B testing to solve a specific problem.


A business model focused on optimising static process. Customer centric practices like UX and research aren’t fully understood or utilised.

Complete the form below to start your free assessment

Multiple choice questions, takes 30 minutes to complete

By submitting this form, you agree and consent to be contacted about the Customer Centricity study via email.

Take this assessment if:

  • You and your team have an appetite for improving your capability in customer centricity
  • You want to get a diagnosis of your current state, and recommendations for where to start
  • Your organisation has over 200 staff
  • Private or public sector
  • Must be completed by a senior leader who has responsibility for improving team capability