Process: The cost of not doing Discovery

02 Nov 2022 12:00 AM

02 Nov 2022 Online event

In the first of four webinars for Customer Centricity Month 2022, Steve Cable, cxpartners Experience Director, and Paul Burrows, Global Commercial Director Transformation at British Council, looked at the key difference in Process between high and low performing organisations. In depth customer insight. They discuss whether your project processes are allowing you to focus on customer needs and deliver value efficiently.

About

Many organisations struggle to see the value of conducting in-depth discovery work with customers before building products. In this session we discuss the compelling evidence of the value it brings and highlight how not investing in discovery will cost you more in the long run.

Paul Burrows then shared real-life examples of how he has gotten organisations he’s worked with to get out of the cycle of doing customer research that doesn’t lead to meaningful change. Instead getting them to turn discovery into tangible outcomes and actions.

About the speakers

Steve Cable, Experience Director, cxpartners

Steve’s delivery experience comes from his leadership of large-scale user centered design projects for clients, including Google, Public Health England and Boehringer Ingelheim. He does this by helping clients shape and deliver their own customer experience vision, supporting projects through every phase from Discovery to Live.

Using his deep experience of aligning business goals with user needs, he ensures services are simple, compelling, and customer centric. His work on Public Health England’s Talk to Frank site was ranked Google’s best performing site of 2018. PHE’s CEO described it as “Digital Prevention at its best”.

Paul Burrows, Global Commercial Director Transformation, British Council

Paul has worked in senior digital and customer experience roles across travel, insurance and education for both large and small organisations within a variety of organisational structures. He is passionate about improving customer experience to deliver sustainable commercial growth and successfully leverages customer and data insights to deliver meaningful, measurable change.

During the session, Paul will share examples of how he has gotten organisations he’s worked with to get out of the cycle of doing customer research that doesn’t lead to meaningful change. Instead, getting them to turn discovery into tangible outcomes and actions. As an Executive leader with a track record of delivering customer-centric change within large global companies for 20+ years, Paul’s insight will be fascinating to hear.

Customer Centricity Month 2022: How to thrive in challenging times

Customer centricity isn’t just about a specific discipline. Truly customer centred organisations think about how they are serving the customer in all aspects of the way they run the business.

Our five dimensions of Customer Centricity were developed to help you understand where your strengths are and where there are areas of improvement.

The dimensions include:

  • Process
  • Governance
  • Employee Experience
  • People
  • Communications

Throughout November 2022, cxpartners ran a webinar a week to cover each of the five dimensions in detail. For each webinar we were accompanied by a guest speaker giving an example of each dimension in practice.