People & Communications: How to achieve high performance through culture
23 Nov 2022 12:00 AM
23 Nov 2022 12:00 AM
View video for People & Communications: How to achieve high performance through culture on YouTube (with transcription)
23 Nov 2022 Online event
CXPartners
Alberta Soranzo
Vodafone Business
In our fourth and final webinar of Customer Centricity Month 2022, we combined the People and Communication dimensions of our Customer Centricity Model. Giles Colborne, CXPartners’ CEO, lead the session alongside our guest speaker Alberta Soranzo, Global Head of Customer Experience at Vodafone Business. Together, they discussed whether you have the right skills in house to deliver a great customer experience and the reality of creating change within an organisation.
In this session, we looked at both the ‘People’ and ‘Communications’ dimensions of our Customer Centricity Model. Combining these dimensions, we discussed how to build a happier, more fulfilled team that produces better results for customers.
Watch this webinar to find out:
Giles co-founded CXPartners in 2004 and has spent his career helping organisations to adopt practices that will make them more customer centred. As head of practice, he has developed CXPartners’ strength in research, design and development and created a team of highly proficient and effective practitioners. Following acquisition and integration with IT services company Sopra Steria, he leads the UK business consulting practice. He’s also the author of best-selling design book ‘Simple and Usable’ published by Pearson in the United States and now in its second edition.
Giles developed the customer centricity model over a period of 10 years, basing it on the delivery methodology he employed on several large scale user centred design transformation programmes including Nationwide, Leeds Building Society and HCE Healthcare UK.
Alberta is a senior design and organisational transformation executive, with a deep specialism in service design, systems thinking, agile and customer experience. She focuses on transforming organization to support design and delivery of future-friendly, end-to-end service experiences that are insight-led and unlock value for customers and businesses.
Reporting to Vodafone’s CEO, she has extensive experience building teams and leading organisational transformations that help businesses to focus on their customers.
Customer centricity isn’t just about a specific discipline. Truly customer centred organisations think about how they are serving the customer in all aspects of the way they run the business.
Our five dimensions of Customer Centricity were developed to help you understand where your strengths are and where there are areas of improvement.
The dimensions include:
Throughout November 2022, cxpartners ran a webinar a week to cover each of the five dimensions in detail. For each webinar we were accompanied by a guest speaker giving an example of each dimension in practice.
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