Building a Consumer Duty culture – some simple steps

12 Jul 2023 12:00 AM

12 Jul 2023 Online event

In this session, we looked at how firms can move from a compliance mindset to one of continuous improvement, and ensure that teams across organisations act to deliver good customer outcomes, long after the Consumer Duty deadline has passed.

About

The FCA wants Financial Services firms to permanently embed the Consumer Duty, not just to comply with July’s deadline.

That’s easier said than done. Policies and processes alone won’t drive the right behaviours.

In a strong Consumer Duty culture, you can trust that your colleagues are all working to the same ends – to make things better for customers. That benefits the business too, because customer-centred firms grow faster, change quicker, and have more satisfied staff.

Behavioural science can help you to develop a Consumer Duty culture.

During this session, Ed Smith discussed why embedding the Consumer Duty into organisational culture is important to the FCA, what their expectations are for firms, and their implementation priorities. Jonti Dalal-Small then looked at how to design, test and deploy a framework to build the right culture for your firm.

Watch this webinar to learn more about:

  • The primacy of culture. And why it’s critical to avoiding the ‘shallow compliance’ trap
  • The importance of using the right framework. You need tools to measure and develop Consumer Duty culture, linking outcomes to the behaviours you need to see
  • How you can start. Using a model of Consumer Duty Culture Excellence and overcoming the typical psychological barriers to change

About the speakers

Ed Smith is Head of Department in the Competition Division at the FCA where he is responsible for competition and market analysis and leads on embedding the Consumer Duty.

He was recently Head of Department in the Retail Banking and Payments Division supervising Barclays, HSBC, RBS and other retail banks. He joined the FCA in November 2014 as the Head of Department for Banking, Lending and Distribution in Policy before moving to Head up the joint FCA-HMT Secretariat for the Financial Advice Market Review until April 2016.

Jonti Dalal-Small is the Behavioural Science Lead at Sopra Steria (cxpartners’ parent company).

He’s a design thinker with a rare combination of applied business psychology, human-centred design and facilitation expertise. Jonti identifies and delivers value from behavioural insights using data analytics and an in-depth understanding of organisational behaviour/culture.