The insight: home is where there’s time to think
As soon as we talked to people who'd been asked to use the app, one thing became very clear: they used it at home, in their own kitchens. And a second interesting insight emerged: children themselves enjoyed using the app.
There was no doubt about it – the app's predominant use wasn't going to be while shopping.
Focusing on the new sugar guidelines, the Sugar Smart parents' pack provides families with the knowledge and tools they need to help them cut down on sugar. The pack contains a leaflet and stickers for pupils to take home in their book bags.