Our thinking

We know that the best services result in great experiences for the people who use them but what exactly are the qualities of a great service experience?

Through lived experiences, we have been able to get closer to each step in the customer journey and fully understand the nuts and bolts of our client’s organisation. We discuss a handful of recent examples of us living the experience, exposing ourselves to new contexts and looking at things through the lens of the user.

Somewhere in the Open Finance opportunity space is a sweet spot where adviser needs and client needs line up. But we'll only find it if we approach this the right way.

Quite a few years ago, I wrote an article about using ‘reflexive thinking’ to avoid bias in user research. This topic feels as relevant as ever, so I’ve dug it out of the vaults and given it a polish to share with you today.

We’re excited to be working with some of the UK’s most brilliant minds, aiming to make our financial ecosystem more inclusive.

About to start a new project? Wondering what you can do to align your organisation with your customers needs? As we start 2024 it's time to kick start the year and use prototyping to break free from existing ways of doing things.