Impact mapping to prioritise the right thing

15 Nov 2023 12:00 AM

View video for Impact mapping to prioritise the right thing on YouTube (with transcription)

15 Nov 2023 Online event

In the third webinar of our Customer Centricity Month 2023 series, we heard from Nicola Pritchard, Principal Service Designer, and Naomi Shearon, Strategy Lead at Sport England, about impact mapping. Together, they discussed what impact mapping involves, how it has worked in practice at Sport England and what prioritising the right thing looks like.

About

If you want to remain competitive in challenging times, you’re going to have to make big bets. But how do you know if your bets are on the things that could have the most impact for your teams, organisation, and those you serve? Impact mapping is an effective way to identify and align on your short and longer term outcomes. It is a key tool and process for prioritising and setting your intent around the positive impact you aim to have on your business, on wider society and the planet.

In this session, we looked at what impact mapping is, covered the key stages of the methodology, and discussed how it can help your business achieve better and more sustainable outcomes.

Watch this webinar to find out:

  • What impact mapping is
  • How it can help businesses prioritise what matters most
  • The key steps for getting started

About the speakers

Nicola Pritchard, Principal Service Designer, cxpartners

Nicola is a Principal Service Designer with 12 years of experience in a range of roles. She brings experience in systems thinking and qualitative research practices that centre on achieving positive social and environmental impact.

She has led research projects for a range of non-profit and public sector organisations including the NHS, UK Export Finance, Bucks Council, Women’s Aid, Nationwide Foundation, the British Red Cross, Lambeth Early Action Partnership (LEAP), STEM Learning, MS Society Canada and the National Lottery Community Fund.

Nicola is passionate about making things that work for people, that are sustainable, and doing the critical groundwork through meaningful and proportionate research.

Naomi Shearon, Strategy Lead, Sport England

Naomi is the architect of Sport England’s 10-year strategy to transform lives and communities through sport and physical activity. At the heart of the strategy is a vision of a nation that’s alive with physical activity, where people are connected to each other and the places they live through sport and movement.

Before Sport England, Naomi was a consultant specialising in the design and delivery of change strategies. She worked alongside clients such as the NHS, Pfizer, Cancer Research UK, and Unilever to help individuals, communities and organisations to make change happen.

Customer Centricity Month 2023: Creating resilient organisations

2023 was another uncertain year for many organisations. As uncertainty becomes the norm, businesses need to do more than just survive. They need to thrive. Organisations must maintain a competitive edge, even when times are tough.

Our research tells us that prioritisation is a big concern for many businesses. Getting strategy and tactics right can be tough – it’s a balancing act. Too much focus on your tactics and you might reduce your long term sustainability, competitiveness and growth, but too much emphasis on your strategy might result in slower agility to change.

For Customer Centricity Month 2023, we held five webinars throughout November that looked at how you can plan for the future whilst managing the day-to-day. And most importantly, how putting the customer at the heart of all business decisions can help you to do so.

For each webinar we were joined by expert design leaders who gave examples of the topics in practice.

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