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2023 was another uncertain year for many organisations. As uncertainty becomes the norm, businesses need to do more than just survive. They need to thrive. Organisations must maintain a competitive edge, even when times are tough.
Our research tells us that prioritisation is a big concern for many businesses. Getting strategy and tactics right can be tough – it’s a balancing act. Too much focus on your tactics and you might reduce your long term sustainability, competitiveness and growth, but too much emphasis on your strategy might result in slower agility to change.
For Customer Centricity Month 2023, we held five webinars throughout November that looked at how you can plan for the future whilst managing the day-to-day. And most importantly, how putting the customer at the heart of all business decisions can help you to do so.
For each webinar we were joined by expert design leaders from Octopus Energy, carwow, Sport England, Google and Sopra Steria who gave examples of the topics in practice.
