The sting in the tail
How can you be sure that all that effort you’re putting into planning your user experience is worthwhile? Here are some pitfalls to avoid.

Giles is author of Simple and usable web mobile and interaction design published by New Riders in 2010. He has been working in usability and user centred design since 1991. He formed cxpartners with Richard Caddick in 2004 focusing on creating outstanding user experiences and measurable changes to projects and products.
Giles is a former President of the UK Usability Professionals’ Association and now sits on their Global Advisory Committee and International Conference Committee. He has worked with British Standards Institute in developing guidance on web accessibility.
You can read some of his thoughts on this website and at Simple and usable.
Outside of work, Giles is… nipping out for a run, cooking a large roast dinner or avoiding DIY.