Helping you engage your customers, not your business

Our approach to information architecture ensures that we communicate your products and services in a way that customers understand.

Putting together the site structure

We start to collect content requirements from the beginning of the project – from information you’ve give us, by auditing your current content and by reviewing what your competitors do. We’ll work with you to group and prioritise this information making sure that the focus is on the most important stuff.

Conversations with your customers draw out what they’re looking for, how they think, and the language they use.

We’ll use this knowledge to put together the site structure.

Card sorting will validate that we’ve got it right, so that when someone uses your product they’ll know where they are and where to find what they’re after.