Understanding their business helps us to shape a strategy and optimise designs.
We bring business requirements together to create a clear picture of what the business needs.
And we know that sometimes it takes an outsider, with the perspective of a customer, to realign the conflicting forces within a large company.
At the start of a project, we talk to a diverse group of business stakeholders.
Typically, we need to understand the views of marketers, IT departments, product managers, brand guardians and legal teams, to name a few.
We look to see how their aspirations affect the project we’re working on, both directly and indirectly.
The stakeholders will have access to specific knowledge and documentation. We’re interested in getting our hands on product specifications, marketing plans, corporate strategy and any other information relevant to a project.
We immerse ourselves in our clients’ businesses. We become customers, register to sites, read brochures and magazines, spend time in call centres and join discussion forums.
This helps us develop our own stories, so that when we speak to customers about the client’s website we can relate to them and talk as an equal, rather than an interviewer.
It also helps us to spot opportunities – areas where a business could be doing better.
cxpartners facilitates workshops to help align strategies, projects and vision.
In these workshops we bring to life what we’ve learnt about the customers and how this relates to what the company is doing.
Being on the outside helps facilitate discussions that otherwise may not take place.
We deliver a document that gives a coherent view of stakeholder requirements, how they fit with business goals and the detailed background to a project. We’re comfortable developing documentation that fits your business – our consultants understand how to deliver business requirements that can be acted on by all members of the team from Product Managers to Developers.
Our clients appreciate our ability to take complex business situations and cut through them with a simple clarity, we help our clients approach a project with a single purpose.
Communicating The User Experience is a wonderful new book by cxpartners' Richard Caddick and Steve Cable, available now.
We have put together a collection of essential Keynote, Omnigraffle and PowerPoint stencils in our Resources section for the UX professionals and enthusiasts out there