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Get in touch with us: +44 (0) 117 930 3530 info@cxpartners.co.uk

Art direction & design

At cxpartners we see design as a tool that enables us to deliver the user experience forged in the Research, Strategy and UX phases of our projects.

Award-winning multi-device design

We design beautiful, functional, award-winning creative solutions for multi-device websites and apps.

Our projects range in scale from providing all of the visual design for large-scale eCommerce relaunches to adding finesse and clarity to individual pages on existing sites.

An extension of our UX process

Design that enables the customer experience

Typically a Creative Director or Senior Designer will be involved from early workshops onwards, in order to be fully immersed in the project and to ensure the insights and knowledge gained throughout the UX process are carried over into the visual design.

Following the initial design workshop we work closely with our clients to produce a creative concept that will meet the needs identified earlier in the project and stay true to the existing brand.

The concept is then typically rolled out to a number of key templates as identified during the wireframing process.

To support the ongoing maintenance and updating of the site or app we often produce detailed Style Guide documents that outline the visual language used in the creative concept, including typography guidelines, grid system details, imagery styles, colour schemes, and any specific technical information that may be applicable.

Research

  • Surveys
  • Expert reviews
  • Usability testing
  • International research
  • Ethnography

Strategy

  • Business requirements
  • Customer experience maps
  • Vision development
  • Stakeholder workshops

UX

  • User journeys
  • Information architecture
  • Wireframe design
  • Task modelling
  • Persona development

Design

  • Design workshops
  • Art direction & design
  • CSS/HTML development
  • Mobile interface design

Related case studies

Charles Tyrwhitt

British clothing vendor Charles Tyrwhitt asked us to completely redesign their website. They subsequently received a 27% increase in conversions and Redesign Of The Year at the National eCommerce Awards.

Halfords

Halfords Autocentre asked us to rebrand their new website in a way that was subtly unique and separate from, yet faithful to, the existing Halfords brand identity.

iExplore

The TUI Activity holiday group came to us to design a new portal site

TUI – Thomson Sport

Thomson Sport asked us for a complete responsive redesign of their sports travel website, undertaken in record time.

Our books

Communicating User Experience Cover

Communicating The User Experience is a wonderful new book by cxpartners' Richard Caddick and Steve Cable, available now.

  • Buy from Amazon UK
  • Buy from Amazon US

Resources

We have put together a collection of essential Keynote, Omnigraffle and PowerPoint stencils in our Resources section for the UX professionals and enthusiasts out there

Research

  • Surveys
  • Expert reviews
  • Usability testing
  • International research
  • Ethnography

Strategy

  • Business requirements
  • Customer experience maps
  • Vision development
  • Stakeholder workshops

UX

  • User journeys
  • Information architecture
  • Wireframe design
  • Task modelling
  • Persona development

Design

  • Design workshops
  • Art direction & design
  • CSS/HTML development
  • Mobile interface design
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