Secondly, computer users tend to use what they’re given or what’s recommended by an expert friend. In Windows, IE is what you’re given and Firefox is beloved of techies because it’s so customisable and it’s open. Safari’s big benefits are its speed (hard to get across to people), its slick interface (not that much better than Firefox, though) and its standards compliance (unfortunately, not widely recognised because people design for the quirks of other browsers). So I wonder whether it will find a PC audience except among users who happen to have a Mac at home and like Safari.

Not a revolution, then. At best, a slow burn.