The big end of the funnel
Posted Thursday, October 9th, 2008 by Richard Caddick
Richard Caddick
Richard is a managing director at cxpartners. He works with brands to develop engaging user experiences for different devices, and loves creative problem solving. Richard does a lot of baking, and loves to make bread. Email Richard, or call +44 (0)117 946 3930
One of our long-standing projects has just gone live and we’re really excited about the impact it’s having.
So it was humbling to read the press release from their marketing department.
The site is already boosting our client’s business significantly – and more of our design changes will go live over the coming months.
They saw a marked increase in conversion from the moment the new site went online. Plus they’ve got some unique enhancements to their service.
Meanwhile the press release focused solely on the new advertising campaign – which is great.
So it seems like the big end of the funnel is where you’ll find all the razzmatazz.
We can live with that – our clients’ figures are up and usability is now on the board’s agenda. A job well done.
About the author
Richard is a managing director at cxpartners. He works with brands to develop engaging user experiences for different devices, and loves creative problem solving. Richard does a lot of baking, and loves to make bread. Email Richard, or call +44 (0)117 946 3930
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