Missed opportunities
Posted Friday, April 27th, 2007 by Walt Buchan
Walt Buchan
Walt has spent the last 11 years working with the web. He has a background in design and production and enjoys ethnographic research. He’s renovating his house at the moment, so he’s doing a lot of D.I.Y at the weekends! Email Walt, or call +44 (0)117 946 3930
I received an email from Renault yesterday, here it is -
Dear Mr Buchan
Just a quick note to apologise for a problem with our new Renault e-Newsletter,
which we launched this month. There was an error with the salutation, which
meant your title was omitted.We have now fixed this error, so next month’s edition should be back to
normal.Once again, sorry for any annoyance this may have caused.
Yours sincerely,
Renault UK
Why bother sending an email to your your hard won list of punters when:
- Most probably never noticed that their salutation was missing
- You don’t include any links back to your site?
- You don’t try and sell them anything at all, really?
Oh dear, wasted opportunity.
About the author
Walt has spent the last 11 years working with the web. He has a background in design and production and enjoys ethnographic research. He’s renovating his house at the moment, so he’s doing a lot of D.I.Y at the weekends! Email Walt, or call +44 (0)117 946 3930
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