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	<title>cxpartners &#187; scope creep</title>
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		<title>Ecommerce optimisation tips part 2: Designing for desirability and how to avoid feature&#160;creep</title>
		<link>http://www.cxpartners.co.uk/thoughts/ecommerce_optimisation_tips_part2_designing_for_desirability_and_how_to_avoid_feature_creep.htm</link>
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		<pubDate>Thu, 09 Jul 2009 13:52:45 +0000</pubDate>
		<dc:creator>James Chudley</dc:creator>
				<category><![CDATA[Thoughts]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[information architecture]]></category>
		<category><![CDATA[optimisation]]></category>
		<category><![CDATA[scope creep]]></category>
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		<description><![CDATA[Users find desirable products easier to use, but how do you make your product desirable without killing it with feature creep?]]></description>
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