Posts Tagged ‘persuasion’
Six persuasion tips from Autoquake
Posted Thursday, June 10th, 2010 by Walt BuchanSix persuasion architecture techniques that are being used, very effectively, on the Autoquake website.
10 ways you can use photos to influence the user experience
Posted Friday, January 29th, 2010 by James ChudleyPhotos can have a fundamental effect upon the user experience but as UX designers we generally ignore them. In this article James Chudley, our resident photographer, shares ten ways that you can use photos to enhance the user experience as well as suggesting a new way to annotate photographs in your wireframes and prototypes.
Ecommerce optimisation tips part 6: Using psychology to design for persuasion
Posted Monday, August 24th, 2009 by James ChudleyDesiging persuasive websites is crucial, particularly on ecommerce sites where adding an extra percentage to conversion rates can mean adding an extra set of ‘0’s to profits.
Ecommerce optimisation tips part 5: Understanding the factors that encourage people to buy
Posted Tuesday, August 11th, 2009 by James Chudley5 Tips to encourage your users to buy from your ecommerce website.
Ecommerce optimisation tips part 4: 10 guidelines to consider when designing for trust
Posted Friday, August 7th, 2009 by James Chudley10 guidelines to help you increase your online conversions and help build trust and rapport with your users.
Design for addiction: Three rules from Tetris and Twitter
Posted Friday, June 26th, 2009 by Giles ColborneTwitter and Tetris can teach us a lot about what makes a product addictive and compelling to use.
I’m just having a look, thanks.
Posted Friday, September 12th, 2008 by Walt BuchanWalt talks about his recent ethnographic research on persuasion and how to encourage users to make online purchases.
Persuasive design part 3
Posted Monday, June 25th, 2007 by Richard CaddickA couple of things about the design were really interesting.
Firstly, the building was designed in a circle. Patients could move along the corridors but never get lost in a maze of wards or dead ends as could easily happen.
Secondly, along the corridor doors were painted different colours to either stand out or blend into the [...]