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	<title>cxpartners &#187; myths</title>
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		<title>Reflections on UPA 2010 &#8211; Dispelling usability&#160;myths</title>
		<link>http://www.cxpartners.co.uk/news/reflections_on_upa_2010_-_dispelling_usability_myths.htm</link>
		<comments>http://www.cxpartners.co.uk/news/reflections_on_upa_2010_-_dispelling_usability_myths.htm#comments</comments>
		<pubDate>Wed, 02 Jun 2010 10:25:44 +0000</pubDate>
		<dc:creator>James Chudley</dc:creator>
				<category><![CDATA[Thoughts]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[guidelines]]></category>
		<category><![CDATA[myths]]></category>
		<category><![CDATA[usability]]></category>
		<category><![CDATA[usability testing]]></category>

		<guid isPermaLink="false">http://www.cxpartners.co.uk/?p=2716</guid>
		<description><![CDATA[It's easy to do things in the same way again and again without questioning your methodologies. A talk at UPA 2010 on myths in usability testing challenged me to reconsider my position on some long standing beliefs. This article outlines the nine myths that were discussed and in some instances were busted by the panel.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Designing for&#160;delight</title>
		<link>http://www.cxpartners.co.uk/cxinsights/designing_for_delight.htm</link>
		<comments>http://www.cxpartners.co.uk/cxinsights/designing_for_delight.htm#comments</comments>
		<pubDate>Tue, 01 Jun 2010 13:03:25 +0000</pubDate>
		<dc:creator>Giles Colborne</dc:creator>
				<category><![CDATA[cxinsights]]></category>
		<category><![CDATA[customer journeys]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[myths]]></category>
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		<guid isPermaLink="false">http://www.cxpartners.co.uk/?p=2710</guid>
		<description><![CDATA['We've got to surprise and delight our customers' is one of those mantras that I've kept hearing over the years. I've always wondered how a company could do that. My research turned up some surprising answers.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>The myth of the page fold: evidence from user&#160;testing</title>
		<link>http://www.cxpartners.co.uk/thoughts/the_myth_of_the_page_fold_evidence_from_user_testing.htm</link>
		<comments>http://www.cxpartners.co.uk/thoughts/the_myth_of_the_page_fold_evidence_from_user_testing.htm#comments</comments>
		<pubDate>Fri, 18 Sep 2009 16:30:26 +0000</pubDate>
		<dc:creator>Joe Leech</dc:creator>
				<category><![CDATA[Thoughts]]></category>
		<category><![CDATA[eye tracking]]></category>
		<category><![CDATA[myths]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[usability]]></category>
		<category><![CDATA[user testing]]></category>

		<guid isPermaLink="false">http://www.cxpartners.co.uk/?p=1631</guid>
		<description><![CDATA[Joe and Fiz break down the myth of the page fold with evidence from user testing, and give some tips to ensure content below the fold gets seen.]]></description>
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		<slash:comments>142</slash:comments>
		</item>
		<item>
		<title>3 isn&#8217;t the magic&#160;number</title>
		<link>http://www.cxpartners.co.uk/thoughts/3_isnt_the_magic_number.htm</link>
		<comments>http://www.cxpartners.co.uk/thoughts/3_isnt_the_magic_number.htm#comments</comments>
		<pubDate>Tue, 14 Jul 2009 09:50:15 +0000</pubDate>
		<dc:creator>Fiz Yazdi</dc:creator>
				<category><![CDATA[Thoughts]]></category>
		<category><![CDATA[information architecture]]></category>
		<category><![CDATA[myths]]></category>
		<category><![CDATA[navigation]]></category>
		<category><![CDATA[user experience]]></category>

		<guid isPermaLink="false">http://www.cxpartners.co.uk/?p=362</guid>
		<description><![CDATA[Jared Spool gave an excellent talk at UX London in June called ‘Designing for Content-Rich Sites’. Fiz was there and here she talks about the myth of the 3 click rule.]]></description>
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		<slash:comments>3</slash:comments>
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		<title>The myths of mobile web&#160;design</title>
		<link>http://www.cxpartners.co.uk/thoughts/the_myths_of_mobile_web_design.htm</link>
		<comments>http://www.cxpartners.co.uk/thoughts/the_myths_of_mobile_web_design.htm#comments</comments>
		<pubDate>Fri, 15 May 2009 16:28:15 +0000</pubDate>
		<dc:creator>Giles Colborne</dc:creator>
				<category><![CDATA[Thoughts]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[downloads]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[myths]]></category>

		<guid isPermaLink="false">http://www.cxpartners.co.uk/?p=335</guid>
		<description><![CDATA[Giles presented a talk at this years Internet World on the myths of mobile web design, we’ve got his slides to download here.]]></description>
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