Posts Tagged ‘eye tracking’
Adding an extra dimension to UX with eyetracking
Posted Friday, February 26th, 2010 by Joe LeechEyetracking is a useful tool in understanding, measuring and defining the user experience. Joe talks about why it’s great.
The myth of the page fold: evidence from user testing
Posted Friday, September 18th, 2009 by Joe LeechJoe and Fiz break down the myth of the page fold with evidence from user testing, and give some tips to ensure content below the fold gets seen.
What people see before they buy: Design guidelines for e-commerce product pages with eyetracking data
Posted Friday, August 21st, 2009 by Chui Chui TanTen guidelines to help you design better product pages for ecommerce websites, with eyetracking data evidence.
How eye tracking is informing our navigation design
Posted Friday, July 24th, 2009 by Richard CaddickWe’ve been using eye tracking data to inform our navigation design, making websites easier for users and producing higher conversion rates for our clients.
Web form design guidelines: an eyetracking study
Posted Monday, April 27th, 2009 by Chui Chui TanChui Chui has been investigating elements of form design using four popular website’s sign up forms. Here are the results of her eye tracking research.
User testing: eye tracking versus think aloud
Posted Friday, March 27th, 2009 by Steve CableWe are often asked which research method is better, Steve takes a look at both methods pro’s and con’s.
Sharing the love: how men and women shop for Valentine gifts
Posted Friday, February 13th, 2009 by Steve CableWhat happens when men and women try to buy each other presents online?