<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>cxpartners &#187; ecommerce</title>
	<atom:link href="http://www.cxpartners.co.uk/tag/ecommerce/feed" rel="self" type="application/rss+xml" />
	<link>http://www.cxpartners.co.uk</link>
	<description>Just another WordPress weblog</description>
	<lastBuildDate>Fri, 23 Jul 2010 10:02:18 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Email newsletter design&#160;guidelines</title>
		<link>http://www.cxpartners.co.uk/thoughts/email_newsletter_design_guidelines.htm</link>
		<comments>http://www.cxpartners.co.uk/thoughts/email_newsletter_design_guidelines.htm#comments</comments>
		<pubDate>Fri, 05 Mar 2010 10:40:16 +0000</pubDate>
		<dc:creator>Chui Chui Tan</dc:creator>
				<category><![CDATA[Thoughts]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[guidelines]]></category>
		<category><![CDATA[research]]></category>

		<guid isPermaLink="false">http://www.cxpartners.co.uk/?p=2603</guid>
		<description><![CDATA[Chui Chui shares tips and guidelines that you can use when designing, creating and sending email newsletters to your customers.]]></description>
		<wfw:commentRss>http://www.cxpartners.co.uk/thoughts/email_newsletter_design_guidelines.htm/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Ecommerce optimisation tips part 6: Using psychology to design for&#160;persuasion</title>
		<link>http://www.cxpartners.co.uk/thoughts/ecommerce_optimisation_tips_part_6_using_psychology_to_design_for_persuasion.htm</link>
		<comments>http://www.cxpartners.co.uk/thoughts/ecommerce_optimisation_tips_part_6_using_psychology_to_design_for_persuasion.htm#comments</comments>
		<pubDate>Mon, 24 Aug 2009 11:50:19 +0000</pubDate>
		<dc:creator>James Chudley</dc:creator>
				<category><![CDATA[Thoughts]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[persuasion]]></category>
		<category><![CDATA[psychology]]></category>

		<guid isPermaLink="false">http://www.cxpartners.co.uk/?p=410</guid>
		<description><![CDATA[Desiging persuasive websites is crucial, particularly on ecommerce sites where adding an extra percentage to conversion rates can mean adding an extra set of ‘0’s to profits.]]></description>
		<wfw:commentRss>http://www.cxpartners.co.uk/thoughts/ecommerce_optimisation_tips_part_6_using_psychology_to_design_for_persuasion.htm/feed</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>What people see before they buy: Design guidelines for e-commerce product pages with eyetracking&#160;data</title>
		<link>http://www.cxpartners.co.uk/thoughts/what_people_see_before_they_buy_design_guidelines_for_ecommerce_product_pages_with_eyetracking_data.htm</link>
		<comments>http://www.cxpartners.co.uk/thoughts/what_people_see_before_they_buy_design_guidelines_for_ecommerce_product_pages_with_eyetracking_data.htm#comments</comments>
		<pubDate>Fri, 21 Aug 2009 11:00:04 +0000</pubDate>
		<dc:creator>Chui Chui Tan</dc:creator>
				<category><![CDATA[Thoughts]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[eye tracking]]></category>
		<category><![CDATA[guidelines]]></category>
		<category><![CDATA[research]]></category>

		<guid isPermaLink="false">http://www.cxpartners.co.uk/?p=399</guid>
		<description><![CDATA[Ten guidelines to help you design better product pages for ecommerce websites, with eyetracking data evidence.]]></description>
		<wfw:commentRss>http://www.cxpartners.co.uk/thoughts/what_people_see_before_they_buy_design_guidelines_for_ecommerce_product_pages_with_eyetracking_data.htm/feed</wfw:commentRss>
		<slash:comments>14</slash:comments>
		</item>
		<item>
		<title>Ecommerce optimisation tips part 5: Understanding the factors that encourage people to&#160;buy</title>
		<link>http://www.cxpartners.co.uk/thoughts/ecommerce_optimisation_tips_part_5_understanding_the_factors_that_encourage_people_to_buy.htm</link>
		<comments>http://www.cxpartners.co.uk/thoughts/ecommerce_optimisation_tips_part_5_understanding_the_factors_that_encourage_people_to_buy.htm#comments</comments>
		<pubDate>Tue, 11 Aug 2009 08:34:13 +0000</pubDate>
		<dc:creator>James Chudley</dc:creator>
				<category><![CDATA[Thoughts]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[persuasion]]></category>
		<category><![CDATA[psychology]]></category>

		<guid isPermaLink="false">http://www.cxpartners.co.uk/?p=385</guid>
		<description><![CDATA[5 Tips to encourage your users to buy from your ecommerce website.]]></description>
		<wfw:commentRss>http://www.cxpartners.co.uk/thoughts/ecommerce_optimisation_tips_part_5_understanding_the_factors_that_encourage_people_to_buy.htm/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ecommerce optimisation tips part 4: 10 guidelines to consider when designing for&#160;trust</title>
		<link>http://www.cxpartners.co.uk/thoughts/ecommerce_optimisation_tips_part_4_10_guidelines_to_consider_when_designing_for_trust.htm</link>
		<comments>http://www.cxpartners.co.uk/thoughts/ecommerce_optimisation_tips_part_4_10_guidelines_to_consider_when_designing_for_trust.htm#comments</comments>
		<pubDate>Fri, 07 Aug 2009 13:00:56 +0000</pubDate>
		<dc:creator>James Chudley</dc:creator>
				<category><![CDATA[Thoughts]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[guidelines]]></category>
		<category><![CDATA[optimisation]]></category>
		<category><![CDATA[persuasion]]></category>
		<category><![CDATA[trust]]></category>

		<guid isPermaLink="false">http://www.cxpartners.co.uk/?p=375</guid>
		<description><![CDATA[10 guidelines to help you increase your online conversions and help build trust and rapport with your users.]]></description>
		<wfw:commentRss>http://www.cxpartners.co.uk/thoughts/ecommerce_optimisation_tips_part_4_10_guidelines_to_consider_when_designing_for_trust.htm/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Ecommerce optimisation tips part 3: Combining web analytics with user&#160;research</title>
		<link>http://www.cxpartners.co.uk/thoughts/ecommerce_optimisation_tips_part_3_combining_web_analytics_with_user_research.htm</link>
		<comments>http://www.cxpartners.co.uk/thoughts/ecommerce_optimisation_tips_part_3_combining_web_analytics_with_user_research.htm#comments</comments>
		<pubDate>Fri, 17 Jul 2009 17:04:06 +0000</pubDate>
		<dc:creator>James Chudley</dc:creator>
				<category><![CDATA[Thoughts]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[user requirements]]></category>
		<category><![CDATA[user testing]]></category>

		<guid isPermaLink="false">http://www.cxpartners.co.uk/?p=363</guid>
		<description><![CDATA[As part of our series of posts looking at ecommerce optimisation, we look at how analytics data can be used with usability testing to inform better ecommerce sites.]]></description>
		<wfw:commentRss>http://www.cxpartners.co.uk/thoughts/ecommerce_optimisation_tips_part_3_combining_web_analytics_with_user_research.htm/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ecommerce optimisation tips part 2: Designing for desirability and how to avoid feature&#160;creep</title>
		<link>http://www.cxpartners.co.uk/thoughts/ecommerce_optimisation_tips_part2_designing_for_desirability_and_how_to_avoid_feature_creep.htm</link>
		<comments>http://www.cxpartners.co.uk/thoughts/ecommerce_optimisation_tips_part2_designing_for_desirability_and_how_to_avoid_feature_creep.htm#comments</comments>
		<pubDate>Thu, 09 Jul 2009 13:52:45 +0000</pubDate>
		<dc:creator>James Chudley</dc:creator>
				<category><![CDATA[Thoughts]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[information architecture]]></category>
		<category><![CDATA[optimisation]]></category>
		<category><![CDATA[scope creep]]></category>
		<category><![CDATA[social networks]]></category>
		<category><![CDATA[user experience]]></category>

		<guid isPermaLink="false">http://www.cxpartners.co.uk/?p=358</guid>
		<description><![CDATA[Users find desirable products easier to use, but how do you make your product desirable without killing it with feature creep?]]></description>
		<wfw:commentRss>http://www.cxpartners.co.uk/thoughts/ecommerce_optimisation_tips_part2_designing_for_desirability_and_how_to_avoid_feature_creep.htm/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ecommerce optimisation tips: Why you shouldn’t treat your users like&#160;flies</title>
		<link>http://www.cxpartners.co.uk/thoughts/ecommerce_optimisation_tips_why_you_shouldnt_treat_your_users_like_flies.htm</link>
		<comments>http://www.cxpartners.co.uk/thoughts/ecommerce_optimisation_tips_why_you_shouldnt_treat_your_users_like_flies.htm#comments</comments>
		<pubDate>Fri, 03 Jul 2009 15:55:02 +0000</pubDate>
		<dc:creator>James Chudley</dc:creator>
				<category><![CDATA[Thoughts]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[information architecture]]></category>
		<category><![CDATA[optimisation]]></category>
		<category><![CDATA[user experience]]></category>

		<guid isPermaLink="false">http://www.cxpartners.co.uk/?p=351</guid>
		<description><![CDATA[A successful ecommerce site must do many things for users, and not just sell them things.]]></description>
		<wfw:commentRss>http://www.cxpartners.co.uk/thoughts/ecommerce_optimisation_tips_why_you_shouldnt_treat_your_users_like_flies.htm/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sharing the love: how men and women shop for Valentine&#160;gifts</title>
		<link>http://www.cxpartners.co.uk/thoughts/sharing-the-love-how-men-and-women-shop-for-valentine-gifts.htm</link>
		<comments>http://www.cxpartners.co.uk/thoughts/sharing-the-love-how-men-and-women-shop-for-valentine-gifts.htm#comments</comments>
		<pubDate>Fri, 13 Feb 2009 13:40:47 +0000</pubDate>
		<dc:creator>Steve Cable</dc:creator>
				<category><![CDATA[Thoughts]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[eye tracking]]></category>
		<category><![CDATA[research]]></category>

		<guid isPermaLink="false">http://www.cxpartners.co.uk/?p=291</guid>
		<description><![CDATA[What happens when men and women try to buy each other presents online?]]></description>
		<wfw:commentRss>http://www.cxpartners.co.uk/thoughts/sharing-the-love-how-men-and-women-shop-for-valentine-gifts.htm/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>I&#8217;m just having a look,&#160;thanks.</title>
		<link>http://www.cxpartners.co.uk/thoughts/im_just_having_a_look_thanks.htm</link>
		<comments>http://www.cxpartners.co.uk/thoughts/im_just_having_a_look_thanks.htm#comments</comments>
		<pubDate>Fri, 12 Sep 2008 10:20:12 +0000</pubDate>
		<dc:creator>Walt Buchan</dc:creator>
				<category><![CDATA[Thoughts]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[persuasion]]></category>
		<category><![CDATA[usability]]></category>

		<guid isPermaLink="false">http://www.cxpartners.co.uk/?p=250</guid>
		<description><![CDATA[Walt talks about his recent ethnographic research on persuasion and how to encourage users to make online purchases.]]></description>
		<wfw:commentRss>http://www.cxpartners.co.uk/thoughts/im_just_having_a_look_thanks.htm/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
