Posts Tagged ‘ecommerce’
Email newsletter design guidelines
Posted Friday, March 5th, 2010 by Chui Chui TanChui Chui shares tips and guidelines that you can use when designing, creating and sending email newsletters to your customers.
Ecommerce optimisation tips part 6: Using psychology to design for persuasion
Posted Monday, August 24th, 2009 by James ChudleyDesiging persuasive websites is crucial, particularly on ecommerce sites where adding an extra percentage to conversion rates can mean adding an extra set of ‘0’s to profits.
What people see before they buy: Design guidelines for e-commerce product pages with eyetracking data
Posted Friday, August 21st, 2009 by Chui Chui TanTen guidelines to help you design better product pages for ecommerce websites, with eyetracking data evidence.
Ecommerce optimisation tips part 5: Understanding the factors that encourage people to buy
Posted Tuesday, August 11th, 2009 by James Chudley5 Tips to encourage your users to buy from your ecommerce website.
Ecommerce optimisation tips part 4: 10 guidelines to consider when designing for trust
Posted Friday, August 7th, 2009 by James Chudley10 guidelines to help you increase your online conversions and help build trust and rapport with your users.
Ecommerce optimisation tips part 3: Combining web analytics with user research
Posted Friday, July 17th, 2009 by James ChudleyAs part of our series of posts looking at ecommerce optimisation, we look at how analytics data can be used with usability testing to inform better ecommerce sites.
Ecommerce optimisation tips part 2: Designing for desirability and how to avoid feature creep
Posted Thursday, July 9th, 2009 by James ChudleyUsers find desirable products easier to use, but how do you make your product desirable without killing it with feature creep?
Ecommerce optimisation tips: Why you shouldn’t treat your users like flies
Posted Friday, July 3rd, 2009 by James ChudleyA successful ecommerce site must do many things for users, and not just sell them things.
Sharing the love: how men and women shop for Valentine gifts
Posted Friday, February 13th, 2009 by Steve CableWhat happens when men and women try to buy each other presents online?
I’m just having a look, thanks.
Posted Friday, September 12th, 2008 by Walt BuchanWalt talks about his recent ethnographic research on persuasion and how to encourage users to make online purchases.