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		<title>How to create effective web&#160;content</title>
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		<pubDate>Thu, 10 Sep 2009 13:55:43 +0000</pubDate>
		<dc:creator>Bonny Colville-Hyde</dc:creator>
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		<description><![CDATA[Great content is the secret to getting, and keeping happy users. Taking a critical look at your own web content could help you significantly improve your site’s performance.]]></description>
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		<title>9 tips for writing copy for the&#160;web</title>
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		<pubDate>Fri, 23 Jan 2009 15:03:32 +0000</pubDate>
		<dc:creator>Joe Leech</dc:creator>
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		<description><![CDATA[Since we started running eyetracking sessions we have been collecting tips to help write better copy. Here are the first 9 tips!]]></description>
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