Task modelling

Task modelling creates some of the most radical shifts in site performance that we see

Developing a task model will help you to understand your users process and content needs

Task modelling builds on the user requirements we uncover in research and turns them into process flows that match the expected steps and content needs.

Developing a site around a well researched task model can have dramatic increases in the performance of that site. For example, the task modelling work we did for Island Cruises increased online sales by 350% overnight, and took monthly sales from £10,000 to £1,000,000 within a 15 month period.

Task models show where users require iteration around a process. It’s not uncommon for users to want to adjust a shopping cart or quote page based on their specific requirements. This adjusting activity may take seconds or extend out over several weeks depending on the size and complexity of the purchase. Our task models show businesses how they need to support the user through these steps.

TIP: Developing vision Strong visions are the backbone of successful projects. Read Giles’ blog about vision: beating competitors
on your terms.

Task models help the management, design and development teams understand the process and functionality required to help the user. This helps to align the project team with a single vision for how the site should behave and increases the ability of the team to create a perfected user experience.

Next steps:

Read up on how we gather user requirements to inform our task models.
We’d be happy to talk to you about how task modelling can help you and your team to meet your users needs. Call us on 0117 946 3930 or email info@cxpartners.co.uk.

If you are interested in finding out more about other techniques we use alongside task modelling, have a look at user requirements, and customer journey mapping.