Guerrilla user testing

Quick answers to urgent problems

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Guerrilla user testing involves similar techniques to standard usability testing, but with a quick, informal approach to get rapid answers.

Guerrilla tests are short, typically lasting between 15 to 30 minutes, and look to test fewer areas of a product or website.

In the field

cxpartners generally do not recruit participants to take part in guerrilla tests. Instead, we take one of our portable usability kits out and run the test wherever suitable participants may be.

In the past, this has included cafes, train stations and offices.

When to use guerrilla user testing

Guerrilla testing works well to give quick validation – to check how effective a design is on its intended audience. For instance, it’s a cost-effective method of ensuring your brand’s message is clear on a new website design, if a specific piece of functionality is working in its intended way, or if your special offers seem ’special’ enough to potential customers.

Next steps:

We’d be happy to talk to you about running guerrilla user testing.
Call us on 0117 946 3930 or email info@cxpartners.co.uk.

If you’re interested in other forms of user testing, take a look at our approaches to usability testing, user testing with disabled users and international user testing.