Ethical SEO

The first step of a user journey is often typing a query in Google

Screen shot of Google search resultsYour users are only a click away from your competitors

Here, users are only a click away from a competitors site.

cxpartners consider ethical SEO as a core part of the user journey. When it is implemented well, it improves the user experience of a site.

The value of SEO

SEO has had a bit of a bad time, and isn’t always regarded well in the user experience community.

TIP: SEO blogsYou can find more help and advice on our SEO blog postsHowever, cxpartners see ethical SEO as forming a vital part of the design process – as it is so closely linked with a website’s success.

We incorporate ethical SEO tactics into the design and concept work we do. This ensures they are considered with stakeholders’ and partners’ interests early in the design process before a line of code is written.

How cxpartners work with SEO

cxpartners do not offer SEO campaign management (typically provided to our clients by an existing supplier). Instead we provide and incorporate ethical SEO recommendations into the research, analysis and wireframe development that we carry out for clients.

Members of the cxpartners team have run and maintained Adwords, Adsense and Analytics campaigns and can help you to identify how you can get yours to work better for your users.

Increased conversion

Implementing SEO correctly on a site results in more conversions, not just more traffic to a site, so designing for users as well as Google is more likely to be commercially successful.

cxpartners want to create measurably better sites for our clients, and by using ethical SEO alongside user research and user centred design we can do this.

Accessibility benefits

Accessibility and SEO recommendations are closely aligned. cxpartners provide consultancy on both alongside each other to provide a better user experience for all your site’s users.

Next steps:
If you are interested in talking with us about how we can work with you to improve the user experience of your website as well as its presence in search results please get in touch. Call us on 0117 946 3930 or email info@cxpartners.co.uk.

If you’re interested in other ways we can increase the number of conversions you generate, take a look at how we run task modelling and customer journey mapping.

  1. Research
  2. What we do
  3. Usability testing
  4. Guerilla user testing
  5. International user testing
  6. User testing with disabled users
  7. How we do it
  8. Eye tracking
  9. Ethnography
  10. Card sorting
  11. Online surveys
  12. Task modelling
  13. Customer journey mapping
  1. Strategy
  2. What we do
  3. Business requirements
  4. User requirements
  5. Persona development
  6. Vision development
  7. Accessibility policy development
  8. Ethical SEO
  9. How we do it
  10. Stakeholder workshops
  11. Expert usability reviews
  1. Design
  2. What we do
  3. Information architecture
  4. Wireframe development
  5. Visual design
  6. Mobile interface design
  1. Contact us
  2. +44 (0)117 946 3930
  5. 3rd Floor
    29 St Augustines Parade
  6. Bristol, BS1 4UL
  7. United Kingdom
  8. Map & directions