Business requirements

Our clients’ expertise and inside knowledge is crucial

Understanding their business helps us to shape a strategy and optimise designs.

We bring business requirements together to create a clear picture of what the business needs.

And we know that sometimes it takes an outsider, with the perspective of a customer, to realign the conflicting forces within a large company.

Interviews

At the start of a project, we talk to a diverse group of business stakeholders.

Typically, we need to understand the views of marketers, IT departments, product managers, brand guardians, and legal teams to name a few.

We look to see how their aspirations affect the project we’re working on both directly and indirectly.

The stakeholders will have access to specific knowledge and documentation. We’re interested in getting our hands on product specifications, marketing plans, corporate strategy and any other information relevant to a project.

Immersion

We immerse ourselves in our clients’ business. We become customers, register to sites, read brochures and magazines, spend time in call centres and join discussion forums.

This helps us develop our own stories, so when we speak to customers about the clients website we can relate to them and talk as an equal rather than an interviewer.

It also helps us to spot opportunities – areas where a business could be doing better.

Alignment: Bringing it together

TIP: Stakeholder workshops Find out about how cxpartners run stakeholder
workshops.cxpartners facilitate workshops to help align strategies, projects and vision.

In these workshops we bring to life what we’ve learnt about the customers and how this relates to what the company is doing.

Being on the outside helps facilitate discussions that otherwise may not take place.

We deliver a document that gives a coherent view of stakeholder requirements, how they fit with business goals and the detailed background to a project.

Our clients appreciate our ability to take complex business situations and cut through with a simple clarity that helps them approach a project with a single purpose.

Next steps:
We’d be happy to talk to you about gathering business requirements and how they fit within a usability review or website re-design process. Call us on 0117 946 3930 or email info@cxpartners.co.uk.

If you’re interested in other ways we gather requirements, why not take look at how we gather user requirements.