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Marriott

When Marriott was considering investing in new website functionality, it asked cxpartners to help.

The major expense in software, time and effort had to be justified.

cxpartners modelled user behaviour and tested prototype interfaces to determine whether and how the new functionality should be rolled out.

And cxpartners worked with Marriott to look at current traffic patterns through its web site.

cxpartners discovered that the new functionality was a closer fit with user requirements and had the potential to convert more visitors into customers.

Marriott’s new interface offers class-leading features and increased revenues for this major eCommerce interface.

Marriott web site


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