Case Study Overview

Thomson Sport asked us for a complete end-to-end redesign of their sports travel website. They wanted to showcase the experience of attending top sports events with Thomson Sport and to broaden the appeal beyond the sports fanatic. They wanted a responsive website that delivered a great experience across devices. And they didn't want to retrofit usability.

We set out design principles at our first meeting and continued to meet each week to review our latest designs and to sketch out ideas for the week ahead. The collaborative nature of the project meant we were able to move quickly through wireframing and into design.

Project Highlights

• A shared vision for the project was established at the outset.
• Close collaboration enabled us to cover a lot of ground in a short period of time.
• We utilised our insights from user testing with tablets to inform the design.
• Responsive design was utilised to efficiently deliver one set of content and code across a wide variety of devices.

• Usability testing
• Vision development
• User journeys
• Information architecture
• Wireframe design
• Design workshops
• Art direction & design
• Mobile interface design