Case Study Overview

Halfords came to us shortly after acquiring Nationwide Autocentres with a challenge - to rebrand their new website in a way that was subtly unique and separate from, yet faithful to, the existing Halfords brand identity.

We developed a comprehensive visual language that could be used to create a consistent and distinctly ‘Halfords Autocentre’ customer experience, including everything from module styles to typographic treatments.

Project Highlights

• Bringing order and visual priority to a site that had become overly busy and unfocused
• Creating a subtly unique take on the Halfords brand, dinstinct to Halfords Autocentres
• Developing a comprehensive visual language that included styles for every visual element on the website

• Business requirements
• Design workshops
• Art direction & design