Joe is running a workshop and speaking at Future of Web Design

My book Psychology for Designers is out and I've been asked to run a workshop and speak at the Future of Web Design in London in May.

The workshop will cover the following:

You know somethings are ‘good design’ and some things are ‘bad design’ for usability & user experience but have never been quite sure why this is so? Learn the psychological principles behind how our brain makes sense of a user interface and you’ll be able to:

• Design better
• Present and advocate your designs using psychology

In this workshop we'll take the typical elements of web and application design and deconstruct them using our knowledge of Cognitive Psychology to understand why some designs work better than others. We'll cover: Homepage and content pages, how people perceive & remember, forms & product pages, baskets & calls to action, how people decide. Through this we’ll look at how to find, apply and advocate using psychology theory.

I'm really excited and hopefully I'll see you there.