• James Rosenberg
• 20 Jun 2007
• No Comments

In fact there was something slightly disturbing about the whole thing that seems to give an insight into Apple’s internet strategy.

Steve Jobs starts by describing the current market during which he uses statistics, from an unknown source, to say that Safari now has around 5% market share.

Fair enough.

Browser market share (2007)

He then goes on to say:

Well, we dream big. We would like Safari’s market share to grow substantially. That’s what we’d love.

Also, fair enough. What’s disturbing is that whilst he is saying these words the slides behind him have changed to show the following:

Apple's predicted browser market share (2007)

So whilst Steve is talking vaguely about growing market share and establishing a Windows Safari user base his slides are telling a very different story.

They are saying, specifically, that Safari’s future market share will be 22% and this growth will come as a result of Safari ‘eating’ up all other browsers, with the exception of Internet explorer, which will remain unaffected.

They appear to envision a future with only two browser choices, both developed and owned by large corporations.