Here’s a quick thought about how the amount people read changes with screen size – which is important if you’re creating a responsive design.
This month, ComScore released some figures showing how the amount of content consumed drops with screen size.
Their data shows people using 5 inch screens (Galaxy Note) read only 63% as many pages as people who use iPad sized tablets with 10 inch screens. The iPhone has a 3.5 inch screen.
It’s worth bearing in mind that you’d only fit about 25% as many words on a 5 inch screen as you can on a 10 inch screen.
Extrapolating those figures, as the screen size falls from tablet to iPhone the amount of content people read could fall as low as 12% moving from desktop to phone.
That says something about how far into your content the critical stuff should come if you’re creating content for the web.
We’ll be putting some analytics in place on our site to check how things work for a responsive site. But if you’ve got more hard data, tell us in the comments.