Peugeot – visualisation workshops

Overview

Peugeot asked us to work with their digital agency Euro RSCG to design a compelling and easy to use car configurator for a new model they were releasing across Europe.

TIP: Stakeholder workshops Find out about how cxpartners run stakeholder workshops

cxpartners ran visualisation workshops. As new ideas or requirements emerged, we wireframed in real time projecting the designs for the stakeholders to see and discuss.

By visualising ideas we eliminated the confusion, complexity and vagueness that often infects large web design projects.

This helped the entire team to come to agreement quickly and confidently and focus on refining and delivering the design.

No matter how big or small the project, imagine how much time, stress and effort could be saved by visualising ideas in meetings rather than waiting weeks for designs to emerge.

Aims

The car configurator needed to enable users to easily configure the different aspects of a new car, and encourage them to contact a Peugeot dealership to purchase it. It also had to be modified to suit Peugeot’s different European markets.

What we did

Designing a configurator requires managing a wealth of requirements and ideas from brand, marketing, product, IT, creative and project management stakeholders.

The typical approach is to collect long bullet lists of requirements or hold long discussion meetings. Everyone around the table has a different picture in their head. Even when people agree in the meeting, chances are that, weeks later, they’ll disagree on the designs.

Often, you discover gaps in the design or overlapping ideas, or ideas that just don’t look right when they’re designed.

This leads to stress, confusion and expensive re-working. As time and budget runs out, deadlines are pushed back and projects are de-scoped.

We wanted to avoid this. So we took a visual approach to requirements gathering.

We took the role of a visualiser on this project. We worked with the team at Peugeot’s Paris offices to develop concepts that were designed to cope with the complexities of configuring a car.

Stakeholders could rapidly see their ideas taking shape and work together to refine them.

The results

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Rapid agreement and a set of designs that the team was confident met business, end-user and technical requirements.

This early agreement meant the project was faster and smoother to execute.