Chui Chui Tan – User Experience Consultant

Chui Chui has spent over 7 years conducting user evaluations and designing usable and accessible user interfaces.

User centred design expertise

Since joining cxpartners, Chui Chui has provided usability consultancy to clients such as Virgin Trains, Orange, eBay, Marriott, Hotels.com, TUI, Budget Rent-a-car, Betfair, Peugeot, Bristol Airport and Nokia.

Her areas of expertise include web form design, eye tracking, accessibility and she loves bringing ideas to life within wireframes.

Chui Chui has extensive experience of running international user research across Europe and Asia. Her current research interests focus on studying the impact of cultural differences on design and brand/market strategy between eastern and western cultures.

Chui Chui received her doctorate in Human Computer Interaction from Queen’s University Belfast. Her research background also includes multimodal interfaces, machine learning, adaptivity and personalisation.

She has presented at conferences such as CHI (ACM Conference on Human Factors in Computing Systems) and BCS (British Computer Society) HCI conference.

Chui Chui is a member of the Usability Professionals’ Association and the UPA 2010 conference committee.

And when Chui Chui is not focusing on usability and accessibility

Home grown tomato

In her spare time, Chui Chui loves being creative. In particular she enjoys making crafts, gardening and music. Her particular passion is cookery and she loves designing her own recipes and cooking food from all over the world.